Redefine.Us | Seattle, WA

Projects by Type

Interior Design Coalition of Washington
Identity Package
posted Thursday December 20, 2007 by Dave

I wish there was a Style Guide for my life. Then I could wake up in the morning and consult it for recommendations on what would be appropriate to wear that day. Then it would tell me what would be the best meal for optimum mood and energy. It'd tell me where to buy my groceries, where to park my car, what to say to people as I walked into the office. Life would be so organized, so easy by just following the recommendations. Of course I could always ignore them. Then things would be just as they were before. And I would learn that it's not so good to ignore them, and I would choose to use it. And things would be back to looking really great, and feeling great, and things would be simple again.

Perhaps that's all a little too utopian, but for logos, it really seems to work out well.

Connor & Sargent
Logo Design
posted Thursday December 20, 2007 by Dave

We don't care what anyone says, we like lawyers. As long as they're the clients. Not us. We don't want to be the clients. But we like lawyers. We do.

Ohana Fiduciary Corporation
Identity Package
posted Wednesday December 19, 2007 by Dave

Okay, everyone say it with me: "Fih Doo She Air Eee."

A Fiduciary Corporation is a strange breed of honest and noble souls who think it's nice to help people. Particularly people who, through varying experiences, have become incapacitated to the extent that paying bills and not buying the Brooklyn Bridge for exactly the sum of their life savings has become an issue.

Second lesson: "Ohana."

That one sounds pretty much the way it looks. Ohana is a Hawaiian word that means "a band of vigilantes who employ daredevil tactics in seeking retribution for the elderly and disabled who have been taken advantage of." Well, maybe not exactly. More accurately it means "family", but we in the media tend to exaggerate a little. The name comes from the owner's strong ties to Hawaii, as well as the noble concept that anyone involved in the business as a client is treated with the same respect and devotion as a family member.

Perfect Surface of Wa
Identity Package
posted Wednesday December 12, 2007 by Dave

"Don't take your logo lightly."

This is the advice we give to anyone who'll listen. A great logo takes hours and hours of research before beginning hours and hours of chicken scratching we call concept development. Then you gotta spend all that time making your chicken scratches look halfway decent in the computer, followed by hours and hours of refinement, all leading up to a pitch that includes 6 or so very refined options for review.

And now, for the first time on the internet, you can see a sampling of what our chicken scratches look like up above. This is a collage of a few concepts taken from one of our sketchbooks. Yes, we know that some of those are really bad. But that's the process, you put it all out there, good with the bad, then filter, rinse, develop and BLAMO!, you got yourself a nice looking mark. But what is this, an art class? Let's get to the results already!